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Vermont Craft Leaders Group




STRENGTHS

A.

The cachet of Vermont Made**

The depth of experience/maturity of the crafts community

A diverse product base

B.

High quality of artwork**

Support from the state

Marketing

C.

Strong reputation for quality**

Local customers appreciation and patronage

Independent identity of each gallery

WEAKNESSES

A.

Individual artists are so stressed that they can't participate in organizations**

We are unrecognized and unappreciated

Makers and audience are both aging

B.

Lack of time to do everything

Lack of funds**

Lack of volunteers

Stuck doing the same things

C.

Lack of a clear Vermont Craft Brand

Isolation of artists**

Rural nature of Vermont crafts community

OPPORTUNITIES

A.

Co-advertising and cross pollination of ideas**

American Craft Week

Creating mentoring and apprenticeships for younger artists

Economic Impact Study**

B.

The web can expand marketing and reach a younger audience**

Collaborate with other local arts organizations

Partner with other non-arts organizations

C.

Use internet to market more effectively

Better exploit the Vermont cachet

Partnerships**

THREATS

A.

Economy – uneven recovery and income gap

Cheap goods on the internet

Aging consumers of craft**

Lack of state support**

B.

The web isolates artists and consumers

The societal shift between generations from concern for group good to focus on self**

Organization budget constraints

C.

Low consumer confidence

Small customer base**

Need training and support with all manner of technology from point of sale to how to use social media to promote better.

This is a combination of the three group reports.

A. Statewide organizations B. Local organizations C. Galleries

** Means high importance – more than five “votes”