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Spring Arts Marketing Conference 2017

Presented by the Vermont Crafts Council

Download the spring marketing conference details and registration as a pdf.

Register here

Wednesday, April 12, 9:00 AM - 4:00 PM

Goddard College, Plainfield VT


Join us on the elegant grounds of Goddard College in Plainfield, featuring bricked pathways, an upper garden and restored stone garden house, a boxwood maze surrounded by stone walls built by local stone masons.

8:00 - 9:00 Registration

Park in the lower parking lot off Rte 214 and walk down the pathway leading to the Clock House.

9:00 - 10:15 Vermont Crafts Council Annual Meeting - Open to All

Board members will announce the Council's projects for 2017 and review the projects of 2016. Join us as we welcome new members to the board.

10:30 - 12:00 Keynote Presentation - Sales Trends in Today's Economy - Bruce Baker

Trends drive the marketplace. Artists need to know what big business knows when it comes to using trends. You can understand the power and advantage of using trends to enhance your products. Nationally known craft marketing guru, Bruce Baker will speak about what works now as we transform our product design, presentation, and marketing to meet the needs of the present economic environment. With income disparity continuing to widen, is there an opportunity to design for a new target audience?

12:00 - 1:00 Delicious Lunch with Vegan and Vegetarian Options

1:00 - 2:15 & 2:45 - 4:00 Afternoon Sessions Run Concurrently and Repeat


What is old is new again. Hear Bruce's surprising tips for maximizing reorders of your work. Learn a few simple product development techniques that help you can create products that are easier to sell. To get the most out of this workshop each participant should bring an open mind and a willingness to embrace change!


Etsy seller and arts business consultant Laura Hale will guide you through the basics of selling your work online, including how to best present your work with photos and descriptions, how to promote and advertise using social media, best practices for customer service, and pricing your work with both online and brick and mortar sales in mind. She will also explain how the major handmade online marketplace Etsy works, what makes shop listings stand out and get found in their search engine, how to use trends to your advantage, and how to get the most out of site traffic statistics.

2:15 - 2:45 Break (Pick up Open Studio Materials)

Our Seminar Presenters:

BRUCE BAKER: has conducted more than 600 workshops in the past three decades, throughout the USA, Canada, the Bahamas and Dominican Republic. Thousands of artists have taken his workshops on the topics of Sales and Customer Service, Booth Design, and Visuals for Juried shows. Those who listen and are willing to change the way they conduct their businesses have seen amazing results, by getting accepted to better shows and experiencing increased sales in their booth.

LAURA HALE: Laura Hale has been a working artist in Burlington for ten years and has been teaching business workshops for artists, artisans, and crafters for the last five. She has worked with clients across New England and has helped them evaluate and improve their practices. She has created and taught workshops for the Old North End Arts & Business Network, Vintage Inspired, the ONE Arts Collective, and for private groups in Waterbury, Brattleboro, and in western Massachusetts. She is a teaching artist at Burlington City Arts and leads professional development workshops for artists as well as longer art classes for the general public.


From I-89

Take 1-89 to exit 7. Go straight off the exit, through three sets of lights and bear right, toward Montpelier. Turn left at the bottom of the hill. At the traffic circle take the first right onto Rte 2 and follow signs toward Plainfield. In East Montpelier, at the traffic light, go straight and travel for about 3 miles. As you come into Plainfield, turn left onto Rte 214. Take the next left into the Goddard campus. The Clock House is located a short walk from the lower campus parking lot and is where registration will be held.

From Rte 14

Traveling south from Hardwick on Rte 14, turn onto Rte 214 in North Montpelier. Follow Rte 214 past the first Goddard College entrance and turn right into the second Goddard College entrance, then follow the directions above. Traveling north from Barre, turn right onto Rte 2/Rte 14 in East Montpelier and continue on Rte, following directions above.

From Rte 2

Traveling south from St Johnsbury, drive through Plainfield and bear right onto Rte 214. Take the first left and park in the upper parking lot at Goddard. The Haybarn theater is located a short walk up the campus roadway and to the left of the parking lot and is where registration will be held.

Register here

We've created an archive of past Spring Marketing Conference agendas, with links here:

Vermont Crafts Council's SPRING CONFERENCE